Optimization Partners – Making Business Intelligence and Forecasting Accessible for Companies of All Sizes

Your Solution to ECOMMERCE INTELLIGENCE| MARKETING ROI| MEDIA OPTIMIZATION| BENCHMARKING| MOBILE ANALYTICS| Social Insights

At Optimization Partners we deliver smart and effective analytics that drive business results.

Built for Success

About Us

OP focuses on building relationships, not transactions. By analyzing data with our algorithms we help you influence purchasing decisions and balance brand value against budgetary and performance needs. Results deploy within your existing workflow and integrate seamlessly within the DNA of your organization.

The OP Story

Optimization Partners was founded in 2013 by Bart Flaherty to help medium and enterprise clients innovate better analytics solutions to solve their most pressing business issues. OP is a team of marketing, sales and eCommerce specialists with decades of experience that you can tap into. Using your granular data, our technology platforms and predictive analytics will help your company grow its brands through more effective marketing, sales and eCommerce strategies. By intersecting data, technology, experience and insight, we help you influence consumers and customers along their path to purchase.

ANALYTICS DRIVES SOLUTIONS

Built for Success

OP provides the experts, the systems and the servers. We operate within a structured workflow developed over decades of cross industry experience ensuring each initiative is properly scoped, resourced, and tracked for success.
Proven Methodology– Analytics first process used to deliver client solutions
Secure Digital Workspace– All data is confidentially managed to HIPPA standards
Scalable– Dedicated int’l team working to deliver efficiency and scalability
Tracked– Transparent Project Management monitors status & key milestones
Fully Engaged– Commitment to accuracy and insights with Sr. leadership involved at every stage

CHANGING DATA INTO INSIGHTS

Analytics Platform

OP has crafted powerful new tools used to harness client data. We leverage intelligent technology to enhance the consumer communication and purchase efforts of manufacturers, advertisers and service providers.

Data

State of the art data integration that delivers a fast start to the project with pre-built data on-boarding. Create a full 360⁰ view of your business that encompasses agency data, …

Analytics

Predictive modeling, machine learning and artificial intelligence is used to parse out the “cause and effect” driving your business. The models enable deep data mining, simulation and forecasting of business …

Technology

Custom built data and visualization platform that delivers scaled and integrated data solutions, management dashboards, key alerts and a specialized sales planning front end.