Optimization Partners was founded in 2013 by Bart Flaherty to help medium and enterprise clients innovate better analytics solutions to solve their most pressing business issues. OP is a team of marketing, sales and eCommerce specialists with decades of experience that you can tap into. Using your granular data, our technology platforms and predictive analytics will help your company grow its brands through more effective marketing, sales and eCommerce strategies. By intersecting data, technology, experience and insight, we help you influence consumers and customers along their path to purchase.